Contagious novel
Contagious book written by Jonah Berger in 2013 suitable for intermediate level was printed and published in 2013. This book contains materials and methods that will make you popular and famous. This book contains 6 important things that are very important to know in life. Six Big Ideas People share things that make them look good to others. Top of mind means tip of the tongue. When we care, we share. If something is made to show, make it to grow. People like to convey practical and useful information. These 6 principles after a general review and analysis are as follows:
1) Social currency
2) Incentives
3) Emotional
4) General
5) Practical value
6) Stories
These principles can be summarized as abbreviations. Together they write STEPPS. The summary of this content is as follows: word of mouth advertising is the main factor of 20 to 50 percent of purchase decisions. However, according to Keller Fay Group research, only 7% of word-of-mouth advertising is done online.
Berger recommends three ways to get people to talk about a product or an idea: Find intrinsic relevancy. Leverage mechanics, and make people feel like insiders.
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Extra Fields Contagious
Specifications | |
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Appreance Features | |
commercial brand : | Ketabli |
Product size: | A5 |
Product printing type: | black & white |
The paper material: | Bulky |
Book Cover Type: | Soft Cover |
Quality classification: | A |
Content Features | |
Book language: | English |
Book's subject : | Reading |
age category : | Adults |
study method : | Self Study |
ٍExtra Features | |
CD : | No |
Workbook: | No |